Bengaluru-based electric two-wheeler manufacturer, Ola Electric, has announced a significant reduction in prices across its S1 scooter portfolio, with cuts of up to INR 25,000. This move comes as a result of the company’s optimized cost structure and robust vertically integrated technology and manufacturing capabilities. The revised pricing is set to be effective from February onwards.
Ola Electric Slashes Prices of S1 Range Electric Scooters by INR 25,000
Revised Pricing of the S1 Portfolio:
| Variant | Current Price | New Price |
|---|---|---|
| S1 Air | INR 119,999 | INR 104,999 |
| S1 X (4kWh) | INR 109,999 | INR 109,999 |
| S1 X+ (3kWh) | INR 109,999 | INR 84,999 |
| S1 X (3kWh) | INR 89,999 | INR 89,999 |
The price reduction is substantial, with the top-tier S1 X+ witnessing a notable decrease from INR 1.09 lakh to INR 84,999. Similarly, the price of the S1 Air has been slashed from INR 1.19 lakh to INR 1.05 lakh, while the S1 Pro now retails at INR 1.30 lakh, down from its previous price of INR 1.48 lakh.
Expansion Plans and Service Enhancement:
Ola Electric is aiming to deploy 10,000 electric two-wheelers across three cities by the end of the year, with plans for further nationwide expansion. With this move, the company claims to have the largest EV 2W fleet in the nation, strengthening its position in the electric mobility market.
Extended Warranty and Future Prospects:
In addition to the price reduction, Ola Electric has also extended the warranty for all variants of its scooters to 80,000 kilometers or 8 years, double the current coverage. This extended warranty will be offered at no extra cost and will be transferable in case of ownership changes. Users will also have the option to extend the warranty further, up to 1,25,000 kilometers, for an additional charge.
The company had initially unveiled the S1 X model in August last year, along with plans for four variations of electric bikes slated for launch by 2024. While progress on the electric bikes remains undisclosed, founder and managing director Bhavish Aggarwal hinted at their availability “soon.”
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Conclusion:
Ola Electric’s decision to reduce prices across its S1 scooter range is a strategic move aimed at enhancing affordability and accessibility of electric vehicles in the Indian market. With an extended warranty and ambitious expansion plans, the company is poised to make significant strides in promoting sustainable mobility solutions. With affordability, accessibility, and technological innovation at the forefront, Ola Electric is poised to drive the transition towards sustainable mobility solutions in the country, setting a benchmark for the industry at large.